The Challenge
QuickBite was facing a massive 45% user drop-off during the checkout phase. Users found the menu navigation confusing, and the multi-step checkout process was overly complex. The goal was to streamline the entire flow from restaurant discovery to payment, making it feel frictionless and intuitive.
The Solution
I started by completely overhauling the information architecture. By introducing a smart categorization system and a one-tap 'reorder' feature on the home screen, we drastically reduced cognitive load. For the checkout, I implemented a progressive disclosure model—only asking for information when absolutely necessary, which led to a 15% increase in successful conversions.